Lavazza Professional

Clear vision & scalability

Working closely with the German team at Lavazza Professional, we optimized Salesforce sales processes and developed a comprehensive roadmap for a future-ready platform designed to scale globally.

Leaner workflows
Through optimized processes.

Lead handling time
Cut from 20 to 10 minutes.

Fewer manual errors
Through automation.

weeks
Power User Enablement

Clear strategic direction
With a scalable roadmap.

Leaner workflows
Through optimized processes.

Lead handling time
Cut from 20 to 10 minutes.

Fewer manual errors
Through automation.

weeks
Power User Enablement

Clear strategic direction
With a scalable roadmap.

From complex sales processes to measurable Salesforce efficiency

By streamlining processes, making better use of existing Salesforce capabilities and introducing targeted automation where it added value, we significantly simplified workflows. Lead handling time was cut in half, from 20 to 10 minutes, while manual errors were reduced.

At the same time, our eight-week Power User Enablement program built Salesforce expertise within the organization, while a clear roadmap established the strategic foundation for the platform’s long-term development.

The starting point

As an international organization, Lavazza Professional uses Salesforce as its central platform for demand generation, sales and existing customer management.

In practice, however, manual processes, a lack of standardized workflows and no clear strategic direction for the platform resulted in additional effort, limited transparency and barriers to scalability.

Our approach

Scoping sessions & workshop

Analysis of current processes, pain points and requirements.

Optimization & implementation

Definition of target processes and implementation of quick wins.

Roadmap & implementation

Development of a clear Salesforce roadmap.

Enablement

Building internal Salesforce expertise.

Challenges & solutions

Lead management

High levels of manual effort and long handling times created inefficiencies throughout the sales process.

Our solution: Streamlined interfaces and intelligent lead assignment cut handling time in half and significantly reduced the day-to-day workload for the sales team.

Process logic

Different ways of working and inconsistent process logic across teams limited transparency and scalability.

Our solution: Clear, standardized target processes created structure, comparability and a solid foundation for future growth.

Strategic planning

There was no clear strategic roadmap for the long-term development of the Salesforce platform.

Our solution: Together, we developed a robust Salesforce roadmap with clear objectives, priorities and milestones.

User adoption

Complex, unintuitive processes made Salesforce harder to use and limited adoption in day-to-day work.

Our solution: Simplified workflows and targeted automation made everyday tasks easier. An eight-week enablement program also equipped selected employees to become Salesforce Power Users, strengthening in-house expertise.

In their words

“Your independent advice and professional project management give us a high level of transparency and confidence. Our Salesforce workflows have become significantly leaner – and we’ve cut lead handling time in half, from 20 to 10 minutes.”

– Kevin Baltruweit, Head of Demand Generation @ Lavazza Professional

About Lavazza Professional

Lavazza Professional is one of the world’s best-known coffee brands. Since 2018, Lavazza Professional has been bringing high-quality coffee, beverage and snack solutions to businesses and workplaces. From modern coffee machines for small businesses to high-performance fully automatic machines for large sites, Lavazza Professional offers a broad product portfolio for a wide range of requirements and company sizes. Salesforce plays a central role as the platform supporting sales, demand generation and customer management.

  • Industry: Food & beverage manufacturing
  • Employees: approx. 4,200
  • International setup
  • Salesforce as the central platform for sales & customer management

Want to get more from your Salesforce investment?

Our experts take an independent look at your setup and help turn Salesforce into what it should be: a platform that creates real business value.

You get a clear roadmap and the expertise you need to move forward faster. Whether you need temporary support or long-term reinforcement, coaching or recruiting, we provide exactly what your team needs to make progress. Sound relevant? Let’s talk.

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